CHANNEL VIEW
REGIONAL VIEW
Specialists – large chains
Specialists – independents
Department stores
Multi-category stores
Hypermarkets/
supermarkets
Drug/convenience stores
Price discount E-Tailers
Trade margin
Growth
Net Profit
2.3%
7.4%
-2.1%
1.2%
Growth
Net Profit
29%
31%
32%
34%
35%
37%
30%
33%
38%
30%
45%
34%
32%
43%
36%
43%
Steep differences in market performance, but underinvested in “winning market”
Invests not in line with role of channel/channel role unclear
High risk exposure due to heavy over-invest in channel in country C
CHANNEL VIEW
CHANNEL VIEW