MARKET SIZE AND ARBITRAGE POTENTIAL PER REGION OF SEVERAL PRODUCT CATEGORIES
in Bn €
1
Arbitrage risk:
20% of total market
size for branded goods
2
Volume at risk
Volume at lowest price
Northern EU
Southern EU
Central EU
Eastern EU
Thickness of bar set such that total area equals market size
23.2
53.7
26.2
52.4
17.5
34.9
19.6
47.5
21.9
1.3
6.2
6.6