PRESSURE ON CONSUMER GOODS MANUFACTURERS
Emergence of E-commerce
Increasing importance of price
Continued rise of discounters
Internationalization of sourcing
Sales are moving online, attracting both incumbents new entrants
Marketplaces increasingly grant smaller retailers visibility
Price comparison engines deliver an unprecedented transparency
Even smaller retailers, acting very price-aggressively, force large retailers to match
Discounters are gaining market share in Europe and North America
Retailers increasingly join forces in buying alliances
More sophisticated price comparisons across countries (3net product buying price comparison)
Discounters push hard on both cost and quality, and gain traction to list A-brands
