discover
discuss
engage
select
puchase
share
>75%
~80%
>8 trillion RMB
>50%
2x
>700 million users
of customers use internet
for browse or purchase
of shoppers give
reviews online
active monthly users combined
on WeChat and Weibo
more satisfied on e-channel
vs. offline channels
of online/
mobile payment
of purchase decisions
are made online