The brain
The nervous system
The skeleton
drives promotional decisions
writes the insight into the process
structures the organization
World-class customer and economic insight
Robust, granular and comprehensive data foundations
All customer and economic impacts and "causality" of promotions understood
Intuitive tools and reports
Designed around the users
Not a black box
Provides information in a form which facilitates daily promotion decision making, campaign planning and strategy setting
Powerful, structured processes in managing promotions
Efficient: streamlined, no duplicated steps in the workflow
End-to-end integration
Effective: focus time and energy on the most important decisions with the right information to hand
