WEIGHT LOSS, ENERGY, AND GRAIN FUNCTION ALSO RANK AS TOP BENEFITS
CONSUMERS ARE INTERESTED IN GETTING FROM FOOD
On my side
Working against me
My family
Government institutions/agencies
Doctors
Farmers
My friends
Fitness/health clubs
My primary store
Food stores in general
Health insurance companies
Local, independent restaurants
Drugstores
Online grocery providers
Celebrity chefs
Manufacturers/Food processors
The news media
Fast food restaurants
The entertainment industry
73%
69%
63%
58%
57%
55%
41%
35%
34%
29%
25%
21%
18%
17%
15%
11%
10%
6%
6%
4%
7%
5%
5%
10%
22%
15%
13%
8%
24%
16%
34%
26%
60%
37%