Click the icons to find out more
Exterior
Infotainment
Interior
Care and service beyond usage
Stress release, relaxation and health
Pay what you need
Reduction of complexity
Rethink R&D and start from use case
Marketing and sales beyond vehicle
Customer experience beyond driving
Customer-centric innovation
Car-centric innovation
RECOMMENDATIONS FOR OEMS
FUTURE
TODAY
~2000 customers approached
20 in-depth interviews with experts