INTERNATIONAL FUNDAMENTALS
“SHOULD BE IN PLACE”
INTERNATIONAL CAPABILITIES
“THE CHALLENGE”
1.
2.
3.
6.
5.
4.
Trade spend transparency
Trade spend grid
Channel strategy & governance
International trade spend organization
International key account approach
International pricing toolkit
End-to-end transparency
“All-in”, including supply chain
and marketing spend
Harmonized grid
Actionable pay-for-performance
elements
Channel investment strategies
& governance
Central coordination
Cross-country alignment of terms and
channel investment strategies
Cross-country governance
Harmonized investment approach for
international key accounts
R&Rs in international negotiations
Toolkit to manage
international prices
European price lists
Selective distribution
