customers
COMPETITORS
PRODUCTS & CHANNELS
SUPPLY NETWORK
Demand
Supply
s&op
Rising expectations in terms of service process, lead times, and flexibility
Frequent short-term customer order changes requiring production rescheduling
Growing demand volatility in many sectors
Arrival of disruptive and agile competitors increasing industry standards through tailored and enhanced service levels
Overall raising speed of innovation (products and services)
Increasing product portfolio complexity
Reducing time to market for new products
Growing number of segments and sales channels
Rising complexity of supplier networks (diversity, footprint, and lead times)
More frequent, unexpected geopolitical, and climatic events disrupting supply chains
2
1
4
3