% CHANGE IN MARKET SHARE
27.1%
17.2%
15.2%
14%
13.7%
5.2%
4.6%
1.2%
$1
reduction
in price
Added
non-GMO
label
Added
organic
label
Added
omega 3
label
Added
cage-free
label
Added
natural
label
White
instead of
brown eggs
Cardboard
instead of
styrofoam