circumstance
WHO ARE YOU HIRING
TO DO THIS JOB?
company mindset
innovation opportunity
Bullet class
Enable her to experience an activity I love as a child
Barbie
Doll
Madame Alexander
Cabbage Patch Kids
Doll
Jobs mindset
Product mindset
Amusement park
A memorable day with her best friends
American girl
Looking for a birthday present for my daughter
"Sell a doll"
"Enable mothers to connect and share experiences with their daughters"
Portfolio of offerings that enable diverse
ways for mothers to connect and share
experiences with their daughters
Facilitate memorable times with my daughter —
to play, create, and share stories, and to strengthen
our bond in ways that are fun for both of us
Commoditization as a result of a narrow
“business as usual” lens