TAKE THE QUIZ
TAKE THE QUIZ
WHAT'S YOUR DIGITAL FAMILY?
WHAT'S YOUR DIGITAL FAMILY?
What’s the longest you could live without your smartphone?
I don't have one
I can live without one
A week
A day
A few hours
Around an hour
Around five minutes
I don't have one
I can live without one
A week
A day
A few hours
Around an hour
Around five minutes
I don't have one
A week
I can live without one
A day
A few hours
Around an hour
Around five minutes
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2
WHAT'S YOUR DIGITAL FAMILY?
What’s the longest you could live without the internet?
I don’t typically have internet access
I can live without one
A week
A day
A few hours
Around an hour
Around five minutes
I don’t typically have internet access
I can live without one
A week
A day
A few hours
Around an hour
Around five minutes
I don’t typically have internet access
A week
I can live without it
A day
A few hours
Around an hour
Around five minutes
1
9
8
7
6
5
4
3
2
WHAT'S YOUR DIGITAL FAMILY?
Which companies would you trust with your personal information?
Click any that apply or, if none, go to the next screen
Banks
Healthcare providers and insurers
Car and home insurers
Gas and electricity providers
Online retailers
Mobile providers
Airlines of holiday providers
Supermarkets
Technology firms
Banks
Healthcare providers and insurers
Car and home insurers
Gas and electricity providers
Online retailers
Mobile providers
Airlines of holiday providers
Supermarkets
Technology firms
Banks
Healthcare providers and insurers
Car and home insurers
Online retailers
Gas and electricity providers
Mobile providers
Airlines of holiday providers
Supermarkets
Technology firms
1
9
8
7
6
5
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2
WHAT'S YOUR DIGITAL FAMILY?
Would you share personal information in exchange for convenient or free services?
Always happy to share
Some of the time
Maybe
Probably not
No, definitely not
Always happy to share
Some of the time
Maybe
Probably not
No, definitely not
Always happy to share
Some of the time
Maybe
Probably not
No, definitely not
1
9
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7
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5
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2
WHAT'S YOUR DIGITAL FAMILY?
For example, a website, blog, or YouTube channel?
Excluding Twitter, Instagram, and Facebook, do you update any digital content regularly?
Yes
No
Yes
No
No
Yes
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9
8
7
6
5
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WHAT'S YOUR DIGITAL FAMILY?
Do you enjoy coding or programming for fun?
Yes
No
Yes
No
No
Yes
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WHAT'S YOUR DIGITAL FAMILY?
How much do you agree?
“I would take myself offline to protect my privacy.”
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
1
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WHAT'S YOUR DIGITAL FAMILY?
How much do you agree?
“Data protection is important, but governments and companies can’t be trusted to do the job.”
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
1
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WHAT'S YOUR DIGITAL FAMILY?
How much do you agree?
“I feel left behind with technology.”
get results
get results
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
Completely agree
Sort of agree
Neither agree nor disagree
Somewhat disagree
Fully disagree
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FAST FACT
Data privacy matters less to you than convenience, good service, and totting up rewards points. Some may be alarmed by how carefree you are with personal information, but you’re smart about how you do it and a third less likely to be a victim of online fraud.
You’re part of the CAREFREE CAREY digital family.
You’re often online, but you don’t care about Facebook Likes one bit.
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FAST FACT
Technology is a huge part of your life and you view it overwhelmingly positively. You’re forever connected and the first to Like or Tweet. Be careful you don’t become too dependent on technology: typically for this digital family, you can’t get around without a map app and you worry about the number of Likes you get.
You’re part of the ONLINE OWEN digital family.
Almost half of you have friends that you've met through online channels but never in real life.
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FAST FACT
You’ve embraced the internet, making it the vibrant place it is with your blogs, memes, websites, and coding. You engage with social media every day and have internet friends you’ve never met in real life. You know your way round a search engine and it’s likely you’ve made money online.
You’re part of the CONTRIBUTING COLE digital family.
You’re in the digital family that’s least likely to be unemployed.
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FAST FACT
You’re the sort of person who’ll happily tell big companies to stay out of your life and keep their hands off your personal data. To protect your privacy you’d like to take yourself fully offline. But that’s hard to do, so you seek out companies that share your privacy values and have the best track record in cyber security.
You’re part of the ANXIOUS ANDERSON digital family.
You’re in the digital family that’s the most likely to think technology makes young people less active and less curious.
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FAST FACT
You love the internet but wish it wasn’t so complicated. If only the pace of change for technology would just slow down. Where others see opportunities and convenience, you see hyper-dependency and cyber crime. TV provides your main source of news and you’re unlikely to use contactless methods of payment.
You’re part of the ANALOGUE ALI digital family.
You’re likely to get your news from the TV, rather than from newspapers or the internet.
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FAST FACT
You enjoy the internet and have fun there, but know you could get along just fine without it. While you’re not always the first to get the latest gadget, you happily go with the flow if it seems useful. You’re not obsessed with technology but appreciate there are ways it could make the world better.
You’re part of the LAIDBACK LUI digital family.
You’re in the family that’s least likely to think technology makes your job easier.
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